Google Ads Specialist

Job Description:

We are seeking a results-driven Paid Ads Expert with 3+ years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have strong expertise in Google Ads and Meta Ads platforms (Facebook & Instagram Ads), with a proven track record of driving high-performing campaigns, generating quality leads, and maximizing ROI.

• Key ResponsibilitiesPlan, create, and manage paid advertising campaigns across:
• Google Ads (Search, Display, Shopping, YouTube & Pmax)
• Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience research, and competitor analysis.
• Develop campaign strategies aligned with business goals (leads, sales, traffic, brand awareness).
• Optimize campaigns regularly to improve CTR, conversion rate, ROAS, and reduce CPA.
• Perform A/B testing on ad copies, creatives, audiences, and landing pages.
• Monitor daily campaign performance and manage ad budgets effectively.
• Generate weekly/monthly performance reports with actionable insights.
• Set up and manage conversion tracking via Google Tag Manager, GA4, and Meta Pixel.
• Stay updated with latest trends, algorithm changes, and best practices in paid advertising.
• Required Skills & Qualifications
• Minimum 3+ years of experience in managing paid advertising campaigns.
• Strong hands-on experience with:
• Google Ads Manager
• Meta Ads Manager (Facebook & Instagram)
• Knowledge of:
• Keyword research tools
• Audience targeting strategies
• Conversion tracking setup
• Google Analytics (GA4)
• Experience handling monthly ad budgets.
• Strong analytical and data interpretation skills.
• Ability to manage multiple campaigns and clients simultaneously.
• Excellent communication and reporting skills.
• Preferred SkillsExperience with remarketing and performance scaling.
• Knowledge of landing page optimization.
• Familiarity with tools like Google Tag Manager, Data Studio (Looker Studio), and Tracking Pixels.
• Experience in e-commerce or lead generation campaigns.
• Key Performance Indicators (KPIs)Return on Ad Spend (ROAS)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Conversion Rate
• Click-Through Rate (CTR)
• Lead/Sales Growth