Marketing Communication & Brand Strategy Lead

Hiring: Marketing Communication & Brand Strategy Lead

Industry: Real Estate

Location: Ahmedabad (Preferred)

Experience: 3 - 5 Years

Employment Type: Full-Time

🌟 About Us

We are a fast-growing real estate brand focused on building premium projects with strong brand value. We believe in emotional storytelling, smart marketing concepts, and strategic communication that connects deeply with modern home buyers.

🎯 Role Overview

We are looking for a Marketing Communication Master who can build powerful brand positioning, design innovative marketing concepts, and execute strategic campaigns across digital and offline platforms.

This person should think like a strategist, communicate like a storyteller, and execute like a digital expert.

🧠 Key Responsibilities

1️⃣ Brand Strategy & Positioning

Develop strong brand identity and value positioning

Create campaign themes and emotional storytelling concepts

Maintain consistent brand tone across all communication

2️⃣ Marketing Concept Development

Design unique campaign ideas for:

Project launches

Festive campaigns

Celebration offers

Brand awareness drives

Create strong taglines, punchlines, and messaging frameworks

Plan 360° marketing strategy (Digital + Offline)

3️⃣ Digital & Social Media Expertise

Strong understanding of:

Meta (Facebook & Instagram Ads)

Google Ads

LinkedIn Marketing

Campaign funnel building (Awareness → Consideration → Conversion)

Audience targeting & retargeting strategy

Performance analysis & optimization

4️⃣ Creative Direction

Guide graphic designers and video editors

Plan high-converting ad creatives

Ensure premium & clean design language

Experience with tools like Canva / Adobe / Figma preferred

5️⃣ Data & Performance Thinking

Track CPL, CTR, ROI

Optimize campaigns based on insights

Understand CRM + lead nurturing flow

✅ Required Skills

Strong storytelling & communication ability

Creative + Strategic mindset

Deep knowledge of real estate buyer psychology

Understanding of paid ads & algorithm behavior

Ability to manage agency or in-house team

Strong presentation & concept pitching skills

🎓 Qualifications

MBA (Marketing) preferred

Background in Branding / Advertising / Digital Marketing

Real estate experience will be highly preferred

💎 What We Offer

Opportunity to build a strong real estate brand

Creative freedom

Performance-based incentives

Growth into Marketing Head role

🔥 Ideal Candidate Personality

Visionary thinker

Execution-focused

Trend-aware

Detail-oriented

Emotionally intelligent communicator