Marketing Executive - Corrugated Boxes

Job Summary:

Responsible for identifying new business opportunities, building and maintaining strong relationships with clients, and promoting corrugated packaging products (cartons, boxes, etc.) to industrial and commercial customers. The role involves market research, client visits, pricing negotiation, and coordination with the production and logistics teams to ensure timely order execution and customer satisfaction.

Key Responsibilities:

1).Business Development & Lead Generation

• Identify and target potential customers in industries such as FMCG, pharmaceuticals, food & beverages, e-commerce, textiles, and manufacturing.
• Generate new leads through cold calls, client visits, and online research.
• Participate in trade fairs, exhibitions, and industry networking events.

2). Client Relationship Management

• Maintain regular communication with existing customers.
• Handle customer queries, complaints, and ensure high satisfaction levels.
• Understand client packaging needs and suggest suitable corrugated box types (3-ply, 5-ply, 7-ply, printed, die-cut, etc.).

3).Sales & Marketing Operations

• Prepare and present quotations, pricing proposals, and product samples.
• Negotiate terms and close orders within company margin guidelines.
• Achieve monthly and quarterly sales targets.

4). Market Research & Strategy

• Analyze competitor activities, market trends, and pricing.
• Develop marketing plans and promotional strategies.
• Recommend product improvements based on customer feedback and industry trends.

5). Coordination with Internal Teams

• Work closely with the design, production, and dispatch teams to ensure order accuracy and timely delivery.
• Coordinate with the finance department for invoicing and payment follow-ups.

Skills & Competencies:

• Strong understanding of corrugated packaging products and materials.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office and CRM software.
• Good analytical and problem-solving ability.
• Ability to work independently and meet deadlines.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Packaging Technology, or related field.

Key Performance Indicators (KPIs):

• Monthly sales volume and revenue achieved.
• New clients acquired vs. retention rate.
• On-time delivery and client satisfaction scores.
• Market share growth in assigned territory.