Senior SEO Executive

Objective:

We are seeking a highly motivated Senior SEO Executive to lead SEO strategies that drive organic traffic growth, lead generation, and measurable business expansion. The ideal candidate will excel in Technical, On-Page, and Off-Page SEO while guiding teams to align SEO efforts with revenue goals, market penetration, and customer acquisition.

Key Responsibilities:

1. Technical SEO

• Conduct technical audits to resolve issues affecting site performance, crawlability, indexing, and rankings.
• Optimize site architecture, internal linking, and schema markup for better search visibility.
• Collaborate with developers to enhance site speed, HTTPS security, and mobile responsiveness.
• Apply AI-driven SEO techniques and stay updated on algorithm changes for competitive advantage.

2. On-Page SEO

• Perform keyword research to target high-intent, transactional keywords aligned with business goals.
• Optimize meta tags, headers, content, and CTAs to improve rankings and conversion rates.
• Develop content strategies across all stages of the buyer’s journey.
• Create gated assets (e.g., whitepapers, webinars) to generate leads through organic search.

3. Off-Page SEO & Partnerships

• Build high-quality backlinks through outreach, and co-marketing campaigns.
• Collaborate with influencers, and industry communities for guest posting and brand authority growth.
• Monitor backlink profiles and disavow toxic links as needed.

4. Team Leadership & Collaboration

• Lead and mentor the SEO team to execute strategies aligning with marketing and revenue objectives.
• Assign tasks, track progress, and refine workflows for improved efficiency.
• Partner with sales and marketing teams to integrate SEO with lead-nurturing campaigns.

5. Business Growth & Market Expansion

• Develop SEO strategies to reduce CAC, boost lead quality, and expand into new markets (local/international SEO).
• Analyze competitors and market trends to identify untapped opportunities.
• Optimize for emerging trends such as voice search and AI-driven SEO.

6. Data-Driven Optimization

• Track KPIs tied to business outcomes, including lead volume, conversion rates, and ROI.
• Use analytics tools to refine UX, improve engagement, and reduce bounce rates.

7. Reporting & Stakeholder Communication

• Prepare reports linking SEO performance to revenue growth and market share.
• Present actionable insights to stakeholders emphasizing the ROI of SEO investments.

Required Skills & Qualifications:

• 5–10 years of SEO experience with expertise in Technical, On-Page, and Off-Page SEO.
• Proficiency in tools such as Google Analytics, SEMrush, Ahrefs, Google Search Console, CRM platforms.
• Strong grasp of CRO, UX principles, and omnichannel marketing integration.
• Leadership skills to manage teams and collaborate with cross-functional departments.
• Analytical mindset to translate data into business growth strategies