SEO Specialist

1. (Search Engine Optimization):
2. Improve website rankings on Google & other search engines.
3. Conduct keyword research, competitor analysis, and on-page/off-page SEO.
4. Regular performance tracking using tools like Google Analytics, Search Console, SEMrush, etc.

SEM (Search Engine Marketing):-

1. Plan and execute paid advertising campaigns (Google Ads, Meta Ads, etc.).
2. Manage ad budgets and monitor ROI.
3. Optimize ad performance and keyword targeting.

Reporting & Analysis:-

1. Provide weekly reports on traffic, rankings, and ad performance.
2. Recommend strategies for improvement.

Experience:-

Minimum 1–3 years experience in SEO/SEM and proposal writing.

Skills Required:-

1. Strong understanding of SEO/SEM strategies.
2. Familiarity with Google Ads, Google Analytics, and SEO tools.
3. Good communication & English writing skills for proposals.
4. Attention to detail and ability to manage multiple tasks.
5. Basic knowledge of HTML and website structure is a plus.