Job Description: Social Media Manager

Job Title: Social Media Manager - (FLUENCY IN ENGLISH IS MANDATORY)
Location: Ahmedabad
Job Type: Full-Time
Reports To: Managing Director

About Us:
We are a dynamic and innovative company that enhances brand presence and engagement across various social media platforms. We are looking for a creative and strategic Social Media Manager to join our team and elevate our clients and our brand's online presence.

Job Summary:
The Social Media Manager will be responsible for developing and implementing our social media strategy to increase online presence, improve marketing and sales efforts, manage our in-house social media activities, and support clients with onboarding and customer support. This role requires creativity, strategic thinking, and strong communication skills.

Key Responsibilities:

Strategy Development:

• Develop and execute a comprehensive social media strategy aligned with the company's marketing goals.
• Identify target audiences and create content that appeals to them.
• Develop strategies for both client projects and our internal marketing.

Content Creation:

• Create, curate, and manage published content (images, video, written) across all social media channels.
• Develop a consistent brand voice and aesthetic.
• Collaborate with designers, copywriters, and other team members to produce engaging and high-quality content.
• Create and manage content for our social media platforms.

Client Support:

• Assist clients with onboarding processes.
• Provide customer support via email or scheduled calls.
• Address client inquiries and ensure their satisfaction with our services.

Community Management (Internal Marketing Efforts Only):

• Engage with followers, respond to comments and messages, and foster community interaction.
• Monitor online conversations and participate in relevant discussions.
• Manage our internal social media communities and ensure consistent engagement.

Analytics and Reporting:

• Track, analyse, and report on social media performance metrics.
• Use data to inform strategy and make adjustments to optimise results.
• Provide regular reports to management on social media trends, performance, and ROI.
• Report on both client projects and our internal social media performance.

Campaign Management:

• Plan and execute social media campaigns, including paid advertising.
• Work with influencers and brand ambassadors to amplify reach and engagement.
• Coordinate social media takeovers, contests, and other interactive campaigns.
• Manage campaigns for our own brand awareness and lead generation.

Staying Current:

• Stay up-to-date with the latest social media trends, tools, and best practices.
• Experiment with new features and formats to keep our social media presence fresh and innovative.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Strong copywriting and visual design skills.
• Ability to work independently and as part of a team.
• Excellent multitasking, time-management, and organisational skills.
• Strong analytical and problem-solving skills.
• Creativity and a passion for social media and digital marketing.

Preferred Qualifications:

• Experience with SEO and web traffic metrics.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Familiarity with content management systems (CMS) and graphic design software (e.g., Adobe Creative Suite, Canva).
• Experience working with influencers and managing influencer partnerships.

What We Offer:

• Competitive salary and benefits package.
• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.

How to Apply:
Interested candidates should send their CV to ino@passionatestaffing.com, and examples of previous social media work.

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.