Assistant Manager - Digital Marketing

Responsibilities

Manage and execute digital marketing, branding, and campaign creative strategies to drive brand awareness and lead generation in the Real Estate sector.

Oversee the creation of digital branding campaigns in collaboration with agencies, ensuring alignment with Adani’s brand identity and marketing objectives.

Coordinate with agencies and creative partners to develop high-impact content & creatives for various digital platforms, including websites, social media, email campaigns, and digital ads.

Ensure effective execution of campaign creatives for promotional activities, maintaining consistency in messaging and brand aesthetics.

Supervise the development of content (written, visual, and multimedia) through agencies to showcase properties, projects, and marketing initiatives.

Manage content planning, execution, and publishing across social media channels to maintain a strong and engaging digital presence.

Work closely with external agencies, designers, and content creators to deliver high-quality and compelling digital assets.

Optimize digital content using SEO best practices to improve visibility and engagement.

Track and analyze digital marketing performance, using insights to refine content strategies and improve campaign effectiveness.

Stay updated on the latest trends in digital branding, content marketing, and campaign creatives to bring innovation and fresh ideas to Adani’s marketing efforts.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field