Assistant Sales Manager

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities in industrial, automotive, EV, energy storage, telecom, and backup power segments.
• Achieve sales targets through effective planning, customer engagement, and negotiation.
• Prepare and present techno-commercial proposals, quotations, and tenders.
• Conduct market research to understand customer requirements, competitor activity, and emerging trends.
• Build and maintain long-term relationships with OEMs, system integrators, dealers, and key accounts.
• Appointment of Dealers and Distributors

Service-to-Sales Transition

• Leverage service experience to understand customer pain points and convert service interactions into sales opportunities.
• Support customers with technical clarification, application understanding, and product selection.
• Coordinate with service, production, and quality teams to ensure smooth order execution and customer satisfaction.

Product & Application Support

• Understand battery products including Lead Acid / Lithium-ion batteries, BMS, chargers, and related applications.
• Assist customers in application-based solution selling (UPS, EVs, solar, ESS, industrial backup, etc.).
• Support product demonstrations, trials, and site visits when required.

Customer Support & Coordination

• Act as a single point of contact for assigned customers from enquiry to order closure and after-sales support.
• Ensure timely resolution of customer complaints in coordination with service and quality teams.
• Maintain accurate sales records, forecasts, and MIS reports.

Key Skills & Competencies

• Strong communication and negotiation skills.
• Techno-commercial understanding of battery systems.
• Customer-focused approach with problem-solving ability.
• Willingness to travel extensively for sales and customer support.
• Ability to work cross-functionally with service, production, and R&D teams.