Brand Manager

Skills:

· Strong understanding of marketing principles and brand manageKey Responsibilities

Brand Strategy and Management

· Develop and implement the brand strategy to enhance brand awareness and market share. · Manage the brand’s image, ensuring consistency in all communications and marketing efforts.

· Conduct market research to understand consumer needs, preferences, and trends. Marketing Campaigns

· Plan and execute marketing campaigns across various channels including digital, print, and social media.

· Monitor and analyze the effectiveness of marketing campaigns, making adjustments as needed to optimize performance.

Product Development

· Collaborate with the product development team to ensure new products align with the brand’s identity and meet market demands.

· Provide input on product design, packaging, and pricing strategies.

Sales Support

· Work closely with the sales team to develop sales strategies and materials that support brand initiatives.

· Provide training and support to sales personnel on brand guidelines and product knowledge.

Budget Management

· Develop and manage the brand marketing budget, ensuring all activities are cost-effective and within budget constraints.

· Track spending and ROI to ensure maximum efficiency of marketing expenditures. Stakeholder Management

· Liaise with external agencies, suppliers, and partners to ensure effective execution of brand initiatives.

· Maintain strong relationships with internal stakeholders to align brand strategy with business objectives.

Performance Analysis

· Analyze brand performance metrics, including market share, brand equity, and customer satisfaction.

· Prepare regular reports on brand performance and present findings to senior management.

System Optimization

· Implement , Analyse & Create efficient system run daily operations in coordination with various department ,internal & external stake holders

Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree or MBA is preferred.

Experience: Minimum of 5-7 years of experience in brand management, marketing, or a related role. Experience in FMCG is a plus.

· Excellent analytical skills with the ability to interpret market data and trends. · Creative thinking and problem-solving abilities.

· Strong project management skills with the ability to handle multiple projects simultaneously.

· Excellent communication and interpersonal skills.

· Proficiency in digital marketing tools and platforms.

Attributes:

· Detail-oriented with a strong sense of aesthetics and branding.

· Ability to work independently as well as collaboratively in a team environment. · Strong leadership skills with the ability to motivate and inspire a team.

Working Conditions

· This position is based in Ahmedabad

• · Occasional travel may be required to attend meetings, conferences, and events. · Flexible working hours may be necessary to meet project deadlines and business needs.

Interested candidates kindly share their CV on lakshita.sanon@prakharsoftwares.com