Brand Strategist

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and implement a strong brand identity for the company across all platforms.
• Create branding guidelines including tone, visuals, messaging, and communication standards.
• Position the company as a trusted, reliable, safety-focused, and technology-driven transport partner.

2. Digital Marketing & Lead Generation

• Plan and execute digital marketing campaigns to generate corporate leads.
• Use SEO, Google Ads, Meta Ads, LinkedIn promotions, and targeted campaigns for specific industries.
• Track ROI, conversions, and performance of all marketing activities.

3. Social Media Management

• Create engaging daily/weekly content for platforms like LinkedIn, Instagram, Facebook, YouTube & Twitter (X).
• Develop creatives, reels, short videos on fleet operations, client success stories, vehicle deliveries, driver achievements, safety activities, etc.
• Manage posting calendar and community interactions.

4. Content Creation

• Write impactful content for website blogs, case studies, landing pages, and corporate presentations.
• Prepare corporate brochures, client proposals, service portfolios, and internal communication material.

5. Market Research

• Conduct competitor benchmarking in the transport/logistics industry.
• Identify new opportunities, potential client sectors, and partnership channels.

6. Event & Branding Activities

• Lead branding for driver events, customer meets, safety days, HR initiatives, CSR activities, and fleet expansion ceremonies.
• Manage printing, signage, vehicle branding, and corporate merchandise.

7. Collaboration with Internal Teams

• Work closely with Operations, HR, and Business Development to align marketing messages.
• Support sales team with pitch decks and lead-conversion strategies