Business Development Executive (BDE)

1. Role SummaryThe Business Development Executive (BDE) is a critical frontline role responsible for driving enrollment growth for La Forêt's language courses. This position requires a proactive sales approach combined with strong administrative and customer service skills to ensure high student satisfaction and retention.

A. Business Development and Sales ManagementThe core focus is achieving and exceeding sales targets through structured business development activities.

• Lead Generation: Actively pursue and generate new sales leads for language courses through diverse channels, including direct inquiries, referrals, digital platforms, and outreach initiatives.
• Sales Pipeline Management: Manage the entire sales pipeline end-to-end, from initial lead contact and qualification to closing deals (course enrollment).
• Product Demonstration: Conduct engaging product demonstrations and course inductions (online or in-person) to prospective students, effectively communicating the value proposition of La Forêt's French language programs.
• Target Achievement: Achieve and consistently exceed assigned monthly, quarterly, and annual sales and enrollment targets.
• Reporting: Maintain accurate and detailed records of all sales activities, pipeline progress, and customer interactions within the designated CRM/database system.

B. Student Administration and Customer ServiceProvide essential administrative support to ensure a smooth and positive student journey.

• Administrative Support: Provide ongoing administrative support to existing students, serving as a primary point of contact for routine queries and concerns regarding schedules, materials, and processes.
• Data Management: Manage student records, ensuring the accuracy and confidentiality of all data related to personal information, enrollment dates, and course progress.
• Registration and Payments: Assist students with course registrations, fee payments, and related administrative tasks, ensuring compliance with Company payment policies.
• Customer Service: Provide professional and excellent customer service to enhance overall student satisfaction, contributing to positive reviews and student referrals.

C. Event Marketing and Operational SupportSupport marketing initiatives and internal communication to enhance operational efficiency.

• Event Promotion: Promote Company events (workshops, cultural days, certification drives) through various channels, including social media, email marketing, and in-person outreach.
• Event Logistics: Manage event logistics, from planning and setup to execution and teardown, ensuring smooth and professional delivery.
• Feedback & Tracking: Track event attendance, gather feedback from participants, and report on the overall success of marketing activities.
• Faculty Liaison: Serve as a communication link by regularly connecting with faculty regarding administrative needs, student feedback, and logistical requirements.
• Operational Updates: Provide weekly updates to the management team regarding class scheduling, capacity utilization, and any administrative issues impacting operations.

4. Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field (preferred).

• Experience: [1-3] years of experience in sales, business development, or customer service, preferably in the education or service industry.
• Skills: Proven track record of meeting or exceeding sales targets. Excellent communication (written and verbal) and presentation skills. Proficiency in CRM software and Microsoft Office Suite.
• Attitude: Highly motivated, target-driven, and client-focused with strong organizational skills.