Category Manager

1. Sales & Revenue Growth

• Own Target vs Actual Net Sales for the category and ensure achievement of monthly, quarterly, and annual sales targets.

• Monitor TGT Tacos vs Actual Tacos to improve transaction velocity through pricing, promotions, and assortment actions.

• Identify sales gaps and execute corrective actions through assortment optimization, deal planning, and demand forecasting.

2. Advertising & Marketing Effectiveness

• Own TGT Ad Spends vs Actual Ad Spends with a focus on ROI, efficiency, and scalability.

• Plan and optimize performance marketing campaigns to drive incremental traffic and conversions while maintaining efficiency benchmarks.

• Continuously analyze ad performance and reallocate spends to high-performing ASINs.

3. New Product Development (NPD) Performance

• Drive TGT NPD Clicks per Day per ASIN vs Actual NPD Clicks through launch readiness, content quality, and visibility levers.

• Ensure achievement of TGT NPD Conversion % vs Actual Conversion % by optimizing pricing, reviews, A+ content, and customer feedback loops.

• Own post-launch tracking and course correction for underperforming NPDs.

4. Visibility & Traffic Growth

• Deliver TGT Visibility Clicks vs Actual Visibility Clicks by improving search ranking, keyword strategy, deals participation, and content optimization.

• Work cross-functionally to maximize organic and paid discoverability across the platform.

5. Supply Chain & Customer Promise

• Ensure high serviceability by achieving TGT % of ASINs in (T+1) Delivery vs Actual through proactive inventory planning and FC allocation.

• Coordinate with supply chain and warehouse teams to minimize stock-outs and delivery delays.

6. Customer Experience & Ratings

• Own TGT Portfolio Average Ratings vs Actual Ratings to ensure sustained customer satisfaction.

• Identify and address rating drivers such as product quality, packaging, delivery experience, and post-purchase issues.

• Work with internal and external stakeholders to close negative feedback loops.

7. Performance Tracking & Stakeholder Management

• Maintain regular performance dashboards covering all TGT vs Actual metrics.

• Present insights, risks, and action plans to leadership and cross-functional teams.

• Drive continuous improvement through data-backed decision-making.