Responsibilities:

• Write well-researched blogs and website content that align with SEO best practices.
• Create short-form content such as social media captions, ad copies and taglines tailored for different platforms.
• Develop offline marketing content including ads, hoardings, brochures and flyers.
• Collaborate with the design, SEO and Social Media team to align content with campaign goals.
• Edit and proofread content to ensure clarity, accuracy and consistency.
• Research industry trends, audience preferences and competitor strategies to craft relevant content.
• Brainstorm creative content ideas for various brands.
• Maintain a content calendar and meet deadlines effectively.