Data Analysis and Insight Lead

Skills Required:

• Analytics Expertise: Google Analytics or Adobe Analytics (Mandatory) and Looker
• Cloud: Hands on Google Cloud Platform and Big Query (SQL expertise)
• Certifications? Even Better! GAIQ holders, we’re looking at you!

Role Overview:

• Develop a digital analytics strategy, specific to your industry and organization KPIs. Tailor reporting system and dashboards to your business.
• Support client team with ongoing business needs and analytics system maintenance.
• Setting up the required reporting system, timeframes, performance metrics, and dimensions. Providing Google Analytics consulting and Marketing Technology strategy.
• Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business

Mandatory Qualifications: 

• Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team.
• At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets
• Exceptional consulting and Advanced & Statistical analysis (segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis(using DDA & Markov Chain)Seasonality Analysis, Market Basket Analysis to identify products/channels that drive value, TV data analysis , Clustering, Linear & Logical Regression, Time Series expertise.)  
• A tool-agnostic analytics consultant.
• Good to have: Pre-sales Business flavor