Digital Marketing Executive

📍 Location: Ahmedabad

💼 Job Type: Full-Time

🕒 Experience: Minimum 6 months of relevant experience

About the Role:

We are looking for a results-driven PPC Executive to join our digital marketing team. The ideal candidate should have hands-on experience managing and optimizing paid advertising campaigns across Google Ads, Meta Ads, and other platforms. You will be responsible for driving quality traffic, generating leads/sales, and ensuring the best ROI on ad spends.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns on Google Ads, Facebook Ads, and other ad platforms.
• Conduct keyword research, audience targeting, and competitor analysis.
• Write and test compelling ad copies to improve CTR and conversion rates.
• Optimize campaigns daily to achieve maximum ROI.
• Track and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Create weekly and monthly reports with actionable insights.
• Collaborate with the creative and web teams to ensure ad relevance and effective landing pages.
• Stay updated with the latest trends and best practices in paid advertising.

Required Skills & Qualifications:

• Minimum 6 months of experience in PPC advertising (Google Ads, Meta Ads).
• Strong analytical skills and experience using Google Analytics, Tag Manager, and reporting tools.
• Proficiency in keyword planning, bid management, and conversion tracking.
• Knowledge of eCommerce, lead generation, or service-based campaign strategies.
• Basic understanding of SEO and landing page optimization is a plus.
• Google Ads Certification will be an added advantage.

What We Offer:

• Competitive salary based on experience.
• Growth opportunities in a fast-paced digital environment.
• Work with experienced marketers and diverse brands.
• Positive and creative work culture.