Digital Marketing Executive

 Digital Marketing Executive manages an organization's online presence to boost brand awareness, generate leads, and drive traffic. Key responsibilities include implementing SEO/SEM strategies, managing social media channels, executing email campaigns, creating content, and analyzing campaign performance using tools like Google Analytics. Indeed +4

Core Responsibilities

• Digital Strategy & Execution: Develop, implement, and manage comprehensive online marketing campaigns across various platforms to enhance brand awareness.
• SEO & SEM Management: Perform keyword research, optimize website content for search engines, and manage paid search campaigns (Google Ads) to increase organic and paid traffic.
• Social Media & Content: Manage social media accounts (Facebook, LinkedIn, Instagram), engage with followers, and create or coordinate content (blogs, videos, newsletters).
• Analytics & Reporting: Track key performance indicators (KPIs), analyze website traffic, and use Google Analytics to measure ROI, providing regular performance reports.
• Email Marketing & Automation: Build and segment email lists, run campaigns, and optimize click-through rates.
• Website Optimization: Maintain the company website, improve user experience (UX), and optimize landing pages for conversions.