Digital Marketing Executive

• Develop, plan & execute digital marketing campaigns across Google, Meta, GMB (Facebook/Instagram/Whatsapp/ Youtube), and LinkedIn.
• Manage SEO, SEM, and Google Ads to generate high-quality solar leads.
• Create and manage engaging social media content, reels, creatives, and ad copies.
• Handle email marketing, WhatsApp campaigns, and automation tools for customer engagement.
• Run lead generation campaigns & track conversions.
• Analyze performance metrics (CTR, CPC, conversion rate) and optimize campaigns to meet monthly targets.
• Coordinate with the sales team for lead follow-ups and ROI tracking.
• Maintain and update company website, blogs, and landing pages using SEO best practices.
• Make video editors to produce promotional materials.

Required Skills

• Proficiency in Google Ads, Facebook Ads Manager, SEO tools (Ahrefs / SEMrush / Ubersuggest).
• Good understanding of Solar industry marketing trends (preferred).
• Hands-on with Canva / Photoshop / Premier Pro for creative content or other Editing Software you know.
• Strong analytical and reporting skills.
• Excellent communication (English/Hindi/Gujarati) & presentation skills.