Job Title: Digital Marketer

Job Summary: As a Digital Marketer at MY SOLAR, you will plan, execute, and manage digital campaigns to enhance brand visibility, drive website traffic, and generate quality leads. You will be responsible for managing SEO, social media, email marketing, and paid ads to achieve marketing goals. Your role will also involve analyzing campaign performance and optimizing strategies for improved results.

Company Overview: MY SOLAR is a leading provider of solar protection devices and industrial electrical products. With a reputation for innovation and customer focus, MY SOLAR is expanding its presence across India. The company offers a collaborative work environment that encourages creativity and professional growth.

Job Location: MY SOLAR, 604, 6th Floor, Kalp Business Park, Nr Kia Showroom, Opp. HP Petrol Pump, Nikol-Odhav Ring Road, Ahmedabad 382415, Gujarat.

Office Hours: Monday to Saturday, 9:30 AM to 6:30 PM

Number of Vacancies: 1 Position

Relevant Industry Experience: 3+ years of experience in digital marketing, SEO, social media management, and content marketing, preferably in renewable energy, solar, or electrical sectors.

Educational Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or related fields (Required)
• Certification in Digital Marketing (Google, HubSpot, etc.) (Preferred)
• Proficiency in SEO, Google Analytics, and social media platforms (Required)

Key Responsibilities:

• Plan and execute digital marketing campaigns, including SEO, PPC, email, and social media.
• Analyze web traffic and campaign performance using tools like Google Analytics.
• Create engaging content for social media, blogs, and email campaigns.
• Optimize website content and landing pages for search engines and conversions.
• Monitor and manage the company's social media presence and increase engagement.
• Work with design and content teams to ensure brand consistency across platforms.
• Implement SEO strategies to improve organic search rankings.
• Manage online advertising campaigns on platforms like Google Ads and Facebook Ads.
• Stay updated on digital marketing trends and recommend innovative strategies.
• Focus on generating quality leads through digital channels.

Key Skills:

• Strong communication and content creation abilities.
• Analytical skills for measuring and optimizing campaign performance.
• Proficiency in SEO and SEM tools like Google Ads and Analytics.
• Social media management expertise for platforms like Facebook, LinkedIn, and Instagram.
• Time management skills for handling multiple projects efficiently.
• Creative problem-solving and adaptability to industry trends.

Must-Have and Nice-to-Have Skills:

Must-Have Skills:

• Expertise in SEO, SEM, and digital advertising
• Proficiency in analytics tools like Google Analytics
• Social media management skills

Nice-to-Have Skills:

• Basic knowledge of graphic design tools
• Familiarity with email automation tools
• Experience with influencer marketing

Key Result Areas (KRAs):

• Campaign Performance: Achieve high click-through and conversion rates.
• SEO Ranking: Improve organic search rankings for targeted keywords.
• Lead Generation: Increase the number of qualified leads.
• Website Traffic: Drive consistent growth in website visitors.
• Social Media Engagement: Boost engagement levels across all social platforms.

Key Responsibility Indicators (KRIs):

• SEO Ranking Improvement: Higher rankings for key search terms.
• Social Media Growth: Increase in followers, likes, and shares.
• Conversion Rate: Percentage of leads converted from campaigns.
• Website Traffic: Increase in unique visitors and page views.
• ROI on Marketing Spend: Improvement in the return on digital marketing investments.

KPIs and Performance Metrics:

• Website Traffic Growth: Achieve a 20% monthly increase in unique visitors.
• Lead Generation: Generate at least 50 qualified leads per month.
• Social Media Engagement: Achieve a 15% increase in engagement rates.
• Campaign ROI: Improve ROI by 10% each quarter.

Do’s and Don’ts:

DO’s:

• Optimize campaigns for maximum performance.
• Keep up with the latest marketing trends.
• Analyze data regularly to improve strategy.
• Ensure content aligns with brand guidelines.

DON’Ts:

• Don’t use low-quality or misleading content.
• Avoid ignoring social media interactions.
• Don’t waste budget on underperforming ads.
• Avoid using unprofessional content or visuals.

Tools and Software:

• SEO Tools: Google Ads, Google Analytics, SEMrush, Moz.
• Social Media Management: Hootsuite, Buffer, or similar tools.
• Content Management: WordPress, Canva, or Photoshop.

Reports Preparation and Management:

• Digital Campaign Performance (Weekly): Tracks CTR, conversions, and impressions.
• Social Media Engagement (Weekly): Engagement rates across social platforms.
• SEO and Keyword Ranking (Monthly): Tracks rankings and organic traffic growth.
• Website Traffic Analysis (Monthly): Insights on user behavior and page views.
• PPC and Ads Performance (Quarterly): Measures ROI and performance of paid campaigns.

Database Management:

• Website Analytics: Track user activity and campaign effectiveness.
• Social Media Metrics: Maintain engagement and growth statistics.
• Lead Data: Manage leads generated from campaigns in a CRM.

Communication Channels:

• Internal: Collaborate with the marketing, design, and content teams for cohesive campaigns.
• External: Engage with audiences on social platforms and liaise with ad platforms for campaign management.

Benefits:

• Week Off: Sunday
• Leave Benefits: CL, PL, SL, and Festival Holidays.
• Skill Training: Access to training programs to improve digital marketing skills.
• Recognition Program: Rewards for outstanding campaign performance.
• Work-Life Balance: Supportive environment for personal and professional growth.