Digital Marketing Executive

Job Description

Role Overview:

We are looking for a results-driven Digital Marketing Executive with 2–4 years of hands-on experience in performance marketing, content coordination, social media management, and campaign execution. The ideal candidate should be data-oriented, creative, and capable of managing end-to-end digital activities that drive brand growth and conversions.

Requirements:

1. Performance Marketing & Campaign Execution.

• Plan and execute paid campaigns on Meta, Google, YouTube, and other ad platforms.
• Optimize campaigns for ROAS, CTR, CPC, and conversions.
• Work closely with agencies or internal teams for ad creatives and performance tracking.

2. Social Media & Content Management.

• Develop and manage monthly content calendars for Instagram, Facebook, YouTube, and other channels.
• Coordinate with designers, video editors, and influencers for content creation.
• Ensure content aligns with brand tonality, skincare trends, and ongoing campaigns.

3. Influencer Marketing Coordination.

• Identify and onboard influencers across beauty, skincare, and lifestyle categories.
• Manage influencer deliverables, postings, and campaign tracking.
• Evaluate influencer performance (reach, engagement, ROI).

4. Website, SEO & Marketplace Support.

• Assist in SEO optimization—keywords, on-page updates, and blog coordination.
• Support marketplace team (Amazon, Nykaa, Flipkart) with banners, listings, and brand store updates.
• Track website performance on Google Analytics/Search Console.

5. Reporting & Analysis:

• Prepare weekly/monthly performance reports across platforms.
• Analyze data to identify insights and propose improvements.
• Monitor competitor campaigns and industry trends.

Skills & Qualifications:

• 2–4 years of experience in Digital Marketing (preferably in beauty, FMCG, or D2C brand).
• Strong understanding of paid ads, social media strategy, and analytics.
• Knowledge of tools: Meta Ads Manager, Google Ads, GA4, Canva, CRM/Email tools.
• Excellent communication and coordination skills.
• Ability to multitask, prioritize, and manage timelines effectively.