Digital Marketing Manager

Key Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.
• Monitor and analyze campaign performance metrics including CTR, CPA, ROAS, and conversion rates.
• Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximize performance.
• Manage and allocate marketing budgets efficiently to achieve KPIs and business goals.
• Identify optimization opportunities to improve ROI and reduce acquisition costs.
• Prepare performance reports with actionable insights and recommendations.
• Stay updated with platform algorithm changes and digital marketing trends.