Digital Marketing Specialist

We are seeking a highly motivated and skilled Digital Marketing Specialist to lead our targeted area marketing efforts across social media platforms including LinkedIn, X (Twitter), and Facebook. The ideal candidate will have proven experience in creating, managing, and optimizing geo-targeted advertising campaigns to reach specific geographic audiences effectively.

Responsibilities:

• Develop and execute targeted digital marketing campaigns on LinkedIn, X, and Facebook aimed at specific regions or localities.
• Create engaging content aligned with local audience interests and platform best practices.
• Manage ad budgets, monitor KPIs, and optimize campaigns for maximum ROI.
• Use platform-specific tools for audience segmentation and targeting.
• Analyze campaign performance and generate reports with actionable insights.
• Stay updated on platform updates, industry trends, and new advertising features.
• Collaborate with internal team members and external vendors to ensure campaign success.

Skills & Qualifications:

• Proven experience in geo-targeted digital marketing and social media advertising.
• Proficiency in LinkedIn Ads, Facebook Ads Manager, Twitter/X Ads.
• Strong content creation, copywriting, and storytelling skills.
• Data analysis skills with tools like Google Analytics, Facebook Insights.
• Experience with social media management tools (Hootsuite, Buffer, etc.).
• Excellent communication, project management, and teamwork skills.
• Knowledge of PPC, CPC, and budget management.
• Ability to adapt quickly to platform changes and industry trends.

Preferred:

• Certifications in digital marketing or social media advertising.
• Experience working with small or local businesses.
• Basic understanding of SEO principles related to social media.

• Geo-targeted digital marketing and audience segmentation
• Expertise in LinkedIn Ads, Facebook Ads Manager, and Twitter/X Ads
• Social media campaign planning, execution, and optimization
• Content creation and copywriting for social media platforms
• Data analysis and reporting of campaign performance (e.g., Google Analytics, Facebook Insights)
• A/B testing and conversion rate optimization
• Familiarity with tools for social media management (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of PPC (pay-per-click) advertising and budget management
• Ability to create and manage paid advertising budgets
• Strong communication and project management skills
• Understanding of SEO basics related to social media marketing
• Keeping up-to-date with social media trends and platform changes