FMCG Sales Executive

Job Title: Business Development Executive – Premium Retail (General Trade + Modern Trade)

Location: Ahmedabad | Travel: Daily market visits

Type: Field Sales

Role SummaryWe’re hiring a high-energy Business Development Executive to onboard and grow premium retail points for our premium cookies. This is a sell-to-store role (not in-store counter sales). You will open new outlets, build relationships with owners/managers, drive secondary sales, ensure visibility, and manage repeat ordering across premium kirana, gourmet stores, modern trade, and select cafes.

• Key ResponsibilitiesOutlet onboarding: Identify and open premium GT counters + modern stores; achieve weekly/monthly addition targets
• Primary sales: Pitch, negotiate, and close orders with store owners/buyers; handle listings and commercial terms
• Shelf visibility & merchandising: Ensure right placement, planograms (where applicable), standees/dispensers, and stock discipline
• Secondary sales push: Work with retailers to move inventory via sampling, combo offers, and local activations
• Order & replenishment: Maintain reorder cycles, stock checks, expiry control, and returns/claims coordination
• Market intelligence: Track competitor pricing, promotions, and shelf activity; send weekly reports
• Relationship management: Build long-term trust with premium retailers and chain store managers
• Ideal Candidate ProfileExperience: 1–4 years in premium FMCG / packaged foods / chocolates / bakery / snacks field sales
• Strong network in premium GT + modern trade (store owners, supermarket managers, distributors)
• Confident in pitching premium products and handling objections on pricing
• Comfortable with targets, daily travel, and disciplined reporting
• Basic smartphone skills for CRM/WhatsApp ordering and daily updates
• Performance Metrics (KPIs)New outlets onboarded/month
• Monthly primary sales (₹) + repeat order rate
• Outlet productivity (sales per outlet)
• Availability (% outlets in-stock) + shelf visibility compliance
• Returns/expiry control