Coordinating with Marketing & Store team to create & design Marketing collaterals for ATL + BTL Activation / Digital as per requirements. Adapting of master creative layouts into release-ready artworks in various dimensions and formats for various mediums. Maintaining an MIS of creative requests & outputs.  Recording & regularly updating samples of all creative materials in guard books  Developing vendor network to ensure faster & sometimes geographical fabrication, printing & delivery of marketing collaterals.  Supporting and assisting the Marketing team in various marketing initiatives and ongoing day-to-day activities with creative support.