Head of Advertising and Terminal Monetization

Head – Advertising & Terminal Monetization (Non-Aero Revenue)

Responsibilities

1. Core Advertising & Media Business (BAU Ownership)

Own P&L for airport advertising across:

• Terminal interiors & exteriors
• Approach roads and city-side assets
• Digital screens, static media, large formats, experiential zones

Drive yield optimization through:

• Dynamic pricing
• Inventory rationalization
• Digital share-of-time models
• Network-level bundled deals
• Manage existing media concessionaires / partners and evolve the operating model where needed.
• Ensure compliance with aviation, security, municipal, and brand-safety regulations.

2. Terminal Monetization & Innovation

• Conceptualize and launch new monetization verticals, including but not limited to:
• Luxury brand activations in lounges and premium zones
• Sponsorship of airport bars, lounges, smoking zones, wellness areas
• Category ownership models (e.g., “Official Whisky Partner of XYZ Airport”)
• Immersive brand experiences tied to travel, lifestyle, culture, and technology
• Lead the thinking around terminal naming rights, zone branding, and curated brand districts.

Create monetizable touchpoints across the entire passenger journey:

• Arrival → security → retail → lounges → boarding → baggage claim → exit
• Work closely with design, commercial planning, and operations to embed advertising into terminal architecture (not as afterthoughts).

3. Strategic Brand Partnerships

Build direct relationships with:

• Luxury & premium brands
• Alcobev & lifestyle brands
• Auto, tech, fintech, travel, and consumer durables brands
• Shift mix from transactional media buying to long-term strategic partnerships.
• Develop multi-airport, multi-year sponsorship platforms.
• Collaborate with global media agencies while increasing direct-to-brand deals.

4. Thought Leadership & Future-Proofing

• Benchmark against global airports, stadiums, malls, and entertainment districts.
• Bring global best practices in:
• Programmatic DOOH
• Data-led audience selling
• Personalised and contextual advertising
• AI-led content and measurement
• Work with data and digital teams to build measurable, ROI-driven offerings for advertisers.
• Act as the single-point owner for all advertising and sponsorship decisions across the airport.

Key Stakeholders - Internal:

CEO - Non Aero

CAOs

Head - Commercials

Marketing Department

Finance Department

Commercial Department

Human Resources

Key Stakeholders - External:

Clients

Advertising Agencies

Vendors and Concessionaires

Qualifications

Educational Background:

Graduate degree (MBA or equivalent) in Marketing, Business Administration, or related field.

Work Experience:

15–20+ years of experience in:

OOH / DOOH media

Media monetization

Brand partnerships

Stadiums, large venues, malls, airports, or premium real estate (preferred)

Proven experience managing large P&Ls and negotiating marquee brand deals.

Experience working with luxury and lifestyle brands is a strong advantage.