Head of Advertising and Terminal Monetization

Head – Advertising & Terminal Monetization (Non-Aero Revenue)

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Airports Holding Limited: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact.

Job Purpose: Head - Advertisement is responsible for leading and strategizing the airport's advertising initiatives to maximize revenue generation. This role focuses on developing innovative advertising strategies, managing stakeholder relationships, and ensuring compliance with regulations while driving performance through market analysis and budget management.

1. Core Advertising & Media Business (BAU Ownership)

Own P&L for airport advertising across:

• Terminal interiors & exteriors
• Approach roads and city-side assets
• Digital screens, static media, large formats, experiential zones

Drive yield optimization through:

• Dynamic pricing
• Inventory rationalization
• Digital share-of-time models
• Network-level bundled deals
• Manage existing media concessionaires / partners and evolve the operating model where needed.
• Ensure compliance with aviation, security, municipal, and brand-safety regulations.

 

2. Terminal Monetization & Innovation

• Conceptualize and launch new monetization verticals, including but not limited to:
• Luxury brand activations in lounges and premium zones
• Sponsorship of airport bars, lounges, smoking zones, wellness areas
• Category ownership models (e.g., “Official Whisky Partner of XYZ Airport”)
• Immersive brand experiences tied to travel, lifestyle, culture, and technology
• Lead the thinking around terminal naming rights, zone branding, and curated brand districts.

Create monetizable touchpoints across the entire passenger journey:

• Arrival → security → retail → lounges → boarding → baggage claim → exit
• Work closely with design, commercial planning, and operations to embed advertising into terminal architecture (not as afterthoughts).

 

3. Strategic Brand Partnerships

Build direct relationships with:

• Luxury & premium brands
• Alcobev & lifestyle brands
• Auto, tech, fintech, travel, and consumer durables brands
• Shift mix from transactional media buying to long-term strategic partnerships.
• Develop multi-airport, multi-year sponsorship platforms.
• Collaborate with global media agencies while increasing direct-to-brand deals.

 

4. Thought Leadership & Future-Proofing

• Benchmark against global airports, stadiums, malls, and entertainment districts.
• Bring global best practices in:
• Programmatic DOOH
• Data-led audience selling
• Personalised and contextual advertising
• AI-led content and measurement
• Work with data and digital teams to build measurable, ROI-driven offerings for advertisers.
• Act as the single-point owner for all advertising and sponsorship decisions across the airport.

 

Key Stakeholders - Internal:

CEO - Non Aero

CAOs

Head - Commercials

Marketing Department

Finance Department

Commercial Department

Human Resources

Key Stakeholders - External:

Clients

Advertising Agencies

Vendors and Concessionaires

 

Educational Background:

Graduate degree (MBA or equivalent) in Marketing, Business Administration, or related field.

Work Experience:

15–20+ years of experience in:

OOH / DOOH media

Media monetization

Brand partnerships

Stadiums, large venues, malls, airports, or premium real estate (preferred)

Proven experience managing large P&Ls and negotiating marquee brand deals.

Experience working with luxury and lifestyle brands is a strong advantage.

Experience Level

Executive Level