Lead - Marketing and Branding

Lead - Marketing & Branding

• Develop and execute platform agnostic branding strategies to promote ASE and its various offerings and initiatives (internal & external)
• Drive end-to-end digital marketing strategy
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business & brand objectives
• Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines across all platforms, mediums, touchpoints
• Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
• Manage external agencies and partners
• Analyze brand performance metrics and provide regular reports
• Champion the ASE brand internally, ensuring employees understand and embody the brand values
• Stay updated with industry’s best practices and emerging trends in brand management

Experience

• 7-10 years of hands-on marketing experience across ATL, BTL & Digital channels
• Proven ability to plan & execute integrated marketing campaigns that combine brand thinking (ATL), on-ground (BTL), and digital marketing across owned & earned channels (website, social media, influencers, performance, campaign management, ROI, media, analytics, SEO, automation tools, etc.)
• Proven experience in managing brand communication requirements across mediums including offline & online
• Proficiency in market research and analysis techniques
• Expertise in utilizing digital marketing tools and platforms for brand promotion
• Experience in managing external agencies and vendors for branding initiatives

Education & Technical Qualifications

• Master’s degree in Business Administration or Marketing/Communications
• Professional certification in Brand Management or Marketing Strategy is a plus
• Digital certifications
• Strong grasp of emerging technologies and innovation ecosystems
• Skilled in making presentations, reports, etc.

Experience Level

Senior Level