Marketing Executive

We are seeking an experienced Marketing Professional to promote our machinery products, increase brand awareness, generate leads, and support business growth. The ideal candidate will develop and implement effective marketing strategies, collaborate with cross-functional teams, and analyze market trends.

Key Responsibilities:

1. Market Research & Analysis
2. Conduct market research to identify industry trends, customer needs, and competitor activity.
3. Analyze market data to inform marketing strategies.
4. Marketing Strategy & Planning
5. Develop and execute comprehensive marketing plans aligned with business objectives.
6. Set marketing goals and performance metrics.
7. Brand Management
8. Maintain and enhance the company's brand image across all channels.
9. Ensure consistency in branding, messaging, and visual identity.
10. Digital Marketing
11. Manage social media presence, content creation, and engagement.
12. Implement email marketing campaigns and newsletters.
13. Optimize website content and user experience.
14. Content Creation
15. Develop marketing materials (brochures, catalogs, case studies).
16. Craft compelling product descriptions and technical content.
17. Lead Generation & Conversion
18. Design and execute lead-generation campaigns.
19. Collaborate with sales teams to convert leads into sales.
20. Performance Monitoring & Reporting
21. Track key performance indicators (KPIs): website traffic, social media engagement, lead generation.
22. Provide regular marketing performance reports and analytics.
23. Collaboration & Communication
24. Work closely with sales, product, and customer service teams.
25. Communicate marketing initiatives and results to stakeholders.

Desirable Skills:

• Experience with marketing tools.
• Knowledge of CRM software.
• Familiarity with basic knowledge graphic design and video editing tools.