Digital Marketing Lead

Marketing Lead

Responsibilities

Digital Marketing Lead - E3

Digital Strategy and Campaign Management:

• Develop a comprehensive digital marketing strategy that leverages the latest technologies and platforms to engage fans and drive brand loyalty.
• Manage digital campaigns from conception to execution, ensuring they meet strategic goals and deliver measurable results.
• Analyze digital marketing data to continually refine and optimize campaign performance across all digital channels.

Content and Social Media Marketing:

• Collaborate with content creators and agencies to design digital content that resonates with the target audience and amplifies the brand's message.
• Oversee the management of social media platforms, ensuring content is engaging, on-brand, and optimized for each channel.
• Implement SEO and SEM strategies to increase online visibility and drive traffic to Adani SportsLine's digital properties.

Digital Innovation and Technology Integration:

• Stay at the forefront of digital marketing trends, exploring new tools and technologies that can enhance fan engagement and campaign effectiveness.
• Work with the IT department to integrate digital marketing tools, such as CRM systems and analytics platforms, into the marketing workflow.
• Champion the digitization and automation of marketing processes to improve efficiency and scalability.

Digital Strategy and Campaign Management:

• Develop a comprehensive digital marketing strategy that leverages the latest technologies and platforms to engage fans and drive brand loyalty.
• Manage digital campaigns from conception to execution, ensuring they meet strategic goals and deliver measurable results.
• Analyze digital marketing data to continually refine and optimize campaign performance across all digital channels.

Content and Social Media Marketing:

• Collaborate with content creators and agencies to design digital content that resonates with the target audience and amplifies the brand's message.
• Oversee the management of social media platforms, ensuring content is engaging, on-brand, and optimized for each channel.
• Implement SEO and SEM strategies to increase online visibility and drive traffic to Adani SportsLine's digital properties.

Digital Innovation and Technology Integration:

• Stay at the forefront of digital marketing trends, exploring new tools and technologies that can enhance fan engagement and campaign effectiveness.
• Work with the IT department to integrate digital marketing tools, such as CRM systems and analytics platforms, into the marketing workflow.
• Champion the digitization and automation of marketing processes to improve efficiency and scalability.

Online Community Building and Engagement:

• Develop strategies to grow and engage Adani SportsLine's online community, fostering brand loyalty and creating brand advocates.
• Monitor and respond to online conversations, ensuring a positive and interactive brand presence.

User Experience and Website Optimization:

• Oversee the user experience of Adani SportsLine's digital properties, ensuring websites and apps are intuitive, informative, and aligned with marketing goals.
• Collaborate with web development teams to optimize site performance, enhance navigation, and improve conversion rates.

KEY STAKEHOLDERS

Internal Stakeholders:

• Head Marketing
• Campaign Management Lead
• IT

External Stakeholders:

• Digital Marketing Agencies
• Social Media Platforms
• Online Media Outlets
• Digital Analytics Service Providers

Qualifications

Educational Qualification:

Bachelor's or Master's degree in Marketing, Digital Media, or a related field, with a focus on digital marketing.

Work Experience:

Experience of at least 12+ years in digital marketing, with a strong background in managing digital platforms and campaigns. Experience with SEO, SEM, social media advertising, and email marketing campaigns.

Preferred Industry:

Experience in the sports industry is preferred, with a focus on digital fan engagement and online brand building.