Marketing Manager

ROLE PURPOSE:

The Brand Growth & Marketing Manager will be responsible for driving end-to-end brand visibility, customer engagement, and business growth for Trooms Brands Private Limited. The role includes AI driven marketing, digital advertising, social media management, new store launch coordination, and vendor/agency management to support the company’s retail expansion strategy.

KEY RESPONSIBILITIES

1. Marketing & Brand Growth

-Plan and execute AI-based digital marketing strategies to enhance brand reach and customer acquisition

-Manage and optimize paid advertising campaigns across digital platforms

-Ensure consistent brand messaging across all communication channels

2. Social Media Management

-Manage all official social media accounts of the brand

-Plan, create, and publish content (posts, reels, stories, campaigns)

-Monitor engagement, customer queries, and online reputation

3. Advertising & Promotions

-Design and execute online and offline promotional campaigns

-Coordinate local area marketing activities for store promotions

-Work on seasonal and festival campaigns as per the business calendar

4. Store Opening & Launch Coordination

-Coordinate end-to-end activities related to new store openings

-Liaise with agencies for branding, signage, printing, and promotions

-Coordinate with local vendors (event support, ice cream vendors, etc.)

-Support launch-day marketing activities to maximize footfall

5. Vendor & Agency Management

-Identify, onboard, and manage external agencies and vendors

-Negotiate commercials, timelines, and deliverables

-Ensure quality, timely execution, and budget adherence

6. Reporting & Performance Tracking

-Track marketing performance, leads, footfall, and ROI

-Prepare weekly and monthly performance reports

-Share insights and recommendations for improvement

KEY RESULT AREAS (KRA)

-Growth in brand visibility and digital engagement

-Lead generation and store footfall through marketing activities

-Successful execution of store launch campaigns

-Effective vendor and agency coordination

-Timely and accurate reporting

KEY PERFORMANCE INDICATORS (KPI)

-Social media reach, engagement, and follower growth

-Leads generated and conversion to store visits

-ROI on paid marketing campaigns

-Timely completion of store opening activities

-Budget control and vendor performance

SKILLS & QUALIFICATIONS

Must-Have Skills

-Strong understanding of AI marketing tools

-Social media & digital advertising expertise

-Vendor & agency coordination skills

-Good communication and negotiation ability

-Hands-on execution mindset

Preferred

-Experience in retail / fashion / kidswear

-Experience in store launches or brand expansion

-Basic design/content understanding (Canva, AI tools)