Partnership Lead - Sports Sponsorship and Marketing

Partnership Lead

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Sportsline: Established as a key player in the sports ecosystem, Adani Sportsline is committed to building a sustainable and thriving sports culture in India. Through its diverse portfolio, it supports and nurtures talent across multiple sports. With a vision to elevate Indian sports globally, Adani Sportsline has launched initiatives like Garv Hai to empower athletes and has established successful franchises like the Gujarat Giants. Staying true to the Adani Group's philosophy of "Growth with Goodness," Adani Sportsline is driving community engagement, inclusivity, and excellence in sports through strategic investments and partnerships. 

JOB PURPOSE

This role is responsible for executing SportsLine's sponsorship strategy, engaging with potential sponsors, and contributing to the company's revenue growth through effective sponsorship and relationship management.

Partnership Manager - O4

Sponsorship Proposals and Presentations:

• Create tailored sponsorship proposals and deliver persuasive presentations to secure sponsorship deals.
• Work with the marketing and creative teams to develop presentation materials that effectively communicate the value of partnering with SportsLine.
• Assist in conducting market reviews and researching new vendors or sponsorship opportunities, staying informed about the latest trends in sports merchandising and fan engagement.
• Support the analysis of vendor quotations and feedback to ensure the quality and reliability of materials and services in the sports industry, focusing on maximizing value for the sports fan base.

Sponsorship and Client Engagement:

• Actively pursue new sponsorship opportunities by presenting SportsLine as an attractive partner to potential sponsors.
• Maintain and strengthen relationships with existing sponsors, ensuring their satisfaction and engagement with SportsLine's offerings.
• Collaborate with the marketing team to create impactful presentations and materials that highlight the benefits of sponsorship, enhancing the overall appeal to potential partners.
• Develop and implement a feedback mechanism to assess sponsor satisfaction and gather insights for continuous improvement in sponsorship offerings and engagement strategies.

Market Analysis and Sponsorship Planning:

• Conduct thorough market analysis to identify potential sponsors and understand their marketing objectives and brand alignment.
• Collaborate with the commercial team to develop targeted sponsorship packages that meet the needs of potential sponsors.
• Leverage insights from market research to propose innovative sponsorship solutions that align with the strategic goals of both SportsLine and its partners.

Contract Negotiation and Closure:

• Negotiate sponsorship terms and agreements, working closely with the legal team to finalize contracts.
• Ensure timely follow-up and closure of sponsorship deals, and contributing to SportsLine's financial objectives.
• Coordinate with the marketing team during negotiations to ensure alignment with brand messaging and promotional strategies.

Reporting and Sponsorship Activation:

• Provide regular updates on sponsorship activities, pipeline, and forecasts to the Head of Commercial.
• Assist in the activation of sponsorship agreements, coordinating with internal teams to deliver on partnership commitments.
• Collaborate with the marketing team to design and implement activation strategies that maximize the impact of sponsorships and enhance brand visibility.

KEY STAKEHOLDERS

Internal Stakeholders:

• Marketing
• Legal
• Finance
• IT
• Corporate Cells
• Distribution Centres

External Stakeholders:

• Sponsors
• Distribution Partners
• Event Managers
• Venue Managers
• Media
• Sports agents
• Fans
• Industry associations

Educational Qualification:

Bachelor’s degree in business, Marketing, Communications, or a related field.

Work Experience:

At least 7+ years of experience in sponsorship strategy with a strong emphasis on sponsor acquisition in the sports industry.

Preferred Industry:

Experience in the sports industry is highly preferred, especially in roles related to sponsor acquisition and sports marketing.

Experience Level

Senior Level