Performance Marketing Manager

Role OverviewThe Performance Marketing Manager will be responsible for planning, executing, and optimizing paid marketing campaigns across digital platforms to drive leads, conversions, and revenue while maintaining strong ROI.

• Key ResponsibilitiesPaid Campaign ManagementPlan and manage paid campaigns across:
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• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Other platforms (LinkedIn, Snapchat, etc.) as required
• Optimize campaigns for maximum ROI, CPA, and ROAS
• Manage daily budgets and performance tracking
• Growth & AcquisitionDrive customer acquisition and lead generation
• Optimize conversion funnels and landing pages
• Execute A/B testing for creatives, audiences, and funnels
• Identify new growth channels and scaling opportunities
• Data & AnalyticsMonitor campaign performance using Google Analytics, Meta Business Manager, and other tools
• Analyze CAC, LTV, CTR, CPC, CPA, and conversion rates
• Generate daily/weekly performance reports
• Use data insights to improve campaign performance
• Creative & Strategy CollaborationWork closely with content and design teams for ad creatives
• Suggest high-converting ad formats and messaging
• Align marketing strategies with overall business goals
• Required SkillsStrong experience in Meta Ads and Google Ads
• Understanding of conversion tracking, pixels, and event setup
• Knowledge of Google Analytics, Tag Manager, and attribution models
• Data-driven mindset with strong analytical skills
• Experience in scaling campaigns with high budgets
• Understanding of funnel optimization and growth strategies
• Eligibility CriteriaBachelor’s degree in Marketing, Business, or related field
• 3–7 years of experience in Performance Marketing / Growth Marketing
• Experience in D2C, beauty, wellness, FMCG, or startup environment preferred
• Key Performance Indicators (KPIs)Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Lead/Conversion Volume
• Funnel Conversion Rate
• Revenue generated from paid campaigns