Sales & Marketing Executive

A software application sales job involves identifying, engaging, and closing business-to-business (B2B) clients for software products (often SaaS). Key responsibilities include conducting product demonstrations, negotiating contracts, managing sales pipelines via CRM tools, and meeting revenue targets. Success requires strong communication, technical understanding of products, and relationship-building skills.

Key Responsibilities

• Prospecting & Lead Generation: Identifying potential clients through research, networking, and outreach.
• Product Demonstrations: Conducting presentations to showcase how the software solves specific customer challenges.
• Pipeline Management: Utilizing CRM tools (e.g., Salesforce) to track sales, manage leads, and update records.
• Closing & Negotiation: Negotiating contract terms, pricing, and service agreements to close deals.
• Customer Collaboration: Working with customer success teams to ensure client satisfaction and post-sale support.
• Market Analysis: Keeping up with industry trends, competitor activities, and product developments. Indeed +4

Typical Career Structure

1. Sales Development Representative (SDR) / Business Development Representative (BDR): Entry-level; focuses on prospecting, qualifying leads, and setting meetings.
2. Account Executive (AE): Mid-level; responsible for taking qualified leads, conducting demos, and closing deals.
3. Enterprise Account Executive: Senior-level; manages large, complex deals with major corporate clients.
4. Sales Manager / VP of Sales: Leadership roles managing teams and strategy. 

Required Skills and Qualifications

• Education: Bachelor’s degree in Business, IT, Marketing, or related fields.
• Experience: Proven experience in B2B, SaaS, or technology sales.
• Skills: Strong communication, presentation, negotiation, and analytical skills.
• Tools: Proficiency with CRM software (e.g., Salesforce, HubSpot) and virtual meeting tools.
• Mindset: Self-motivated, target-driven, and adaptable to fast-paced environments.

Compensation Structure

Software sales roles usually offer a competitive base salary with significant commission or performance-based incentives, often resulting in high total on-target earnings