Sales Representative

Role Purpose

To drive primary and secondary sales, expand distribution, and ensure strong in-store execution for Moonfreeze Foods’ product portfolio across assigned territory, with a focus on General Trade and OTC outlets.

Key Responsibilities

• Achieve assigned sales targets (primary & secondary) for the territory
• Appoint, manage, and drive performance of distributors / stockists
• Ensure effective market coverage, beat planning, and outlet productivity
• Increase numeric and weighted distribution across GT / OTC channels
• Ensure strong visibility, merchandising, and in-store execution
• Execute trade schemes, promotions, and launches as per plan
• Track and improve TC/PC, order value, and outlet coverage
• Collect market intelligence on competition, pricing, and consumer trends
• Ensure timely collection, adherence to credit norms, and stock hygiene

Candidate Profile

• Experience: 1–4 years in FMCG Sales (GT and/or OTC background)
• Exposure to distributor handling and frontline sales execution
• Strong understanding of retail dynamics and channel operations
• Hands-on, target-driven, and comfortable with extensive fieldwork
• Working knowledge of SFA / DMS preferred