Senior Manager - Digital Marketing

Senior Manager - Digital Marketing

Responsibilities

1. Brand, Social Media & Storytelling 

• Develop and strengthen the overall brand positioning and identity across all consumer touchpoints.
• Craft compelling brand stories that educate, inspire, and build trust with travellers.
• Oversee brand guidelines, communication frameworks, tone of voice, and visual identity.
• Experience in Reputation Management on social media platforms – FB, Instagram, etc.

2. Performance & Digital Marketing

• Own and optimize full-funnel digital marketing across SEO, ASO, SEM, Social, Display, Video, and CRM.
• Lead performance marketing strategy to drive cost-efficient installs, first transactions, and repeat usage.
• Build dashboards and measure campaign ROIs, CAC, retention, and lifetime value.
• Ensure strong SEO and ASO practices for constant organic discoverability.
• Experience in managing Performance Campaigns - CPC, CPL, and more via Google, Facebook, and Affiliates.
• Should have excellent experience in generating quality leads to drive business.

3. Database & CRM Marketing

• Design CRM journeys leveraging email, SMS, push notifications and personalization.
• Drive user lifecycle engagement, churn prevention, and upsell/cross-sell strategies.
• Implement segmentation and automation to improve conversion and repeat transactions.

4. Offline & Integrated Marketing

• Build and execute ATL campaigns including TVCs, films, radio, OOH, and print.
• Deliver high-impact BTL activations, airport partnerships, retail kiosks, and experiential events.
• Integrate offline and online campaigns for cohesive funnel impact.

5. Research, Insights & Analytics

• Leverage data to identify growth opportunities and optimize marketing decisions.
• Build strong analytical rigor within the team through dashboards, KPIs, and experimentation frameworks.

6. Growth & KPI Ownership

Own the key business KPIs including:

• App installs & monthly active users (MAUs)
• Customer acquisition cost (CAC)
• Transactions per user
• Retention & repeat rate
• Brand salience & awareness metrics
• Revenue contribution from marketing channels
• Track KPIs, optimize campaign performance, and report marketing ROI to leadership
• CTR
• Brand track
• Campaign metrics 
• Budgeting  

Channel Metris:

7. Team & Agency Leadership

• Build, mentor, and scale a high-performing marketing team.
• Manage external agencies across creative, digital, media buying, PR, research, and production.
• Ensure seamless collaboration with product, tech, operations, and leadership stakeholders.

8. Stakeholder & Cross-functional Management

• Work closely with product and operations teams to align marketing with user experience and service launches.
• Present insights, performance metrics, and strategic recommendations to leadership.

Qualifications

• Education Qualification:
• BBA/MBA in Marketing or Communication or Media
• BA/BSc in Journalism

Work Experience (Range of years):

• 8–14 years of experience in digital marketing, brand management, or growth roles—preferably in consumer tech, travel, mobility, or internet-first companies.