We are seeking a skilled and motivated SEO Specialist with 2 years of experience to join our marketing team. The ideal candidate will have a strong understanding of SEO best practices and the latest trends in search engine algorithms. The SEO Specialist will be responsible for optimizing our website content, conducting keyword research, and implementing strategies to increase our organic search rankings.

Key Responsibilities:

• Conduct comprehensive keyword research to guide content teams.

• Optimize website content, landing pages, and blog posts for search engines.

• Perform ongoing keyword discovery, expansion, and optimization.

• Research and implement search engine optimization recommendations.

• Develop and implement link building strategies.

• Analyze website and social media pages, and implement recommendations for improvement.

• Work with editorial and marketing teams to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

• Stay up-to-date with the latest SEO trends, search engine updates, and industry changes.

Qualifications:

•Business, Communications, or a related field.

• 2+ years of experience in SEO.

• Proven SEO experience and success in managing SEO campaigns.

• Solid understanding of performance marketing, conversion, and online customer acquisition.

• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).

• Knowledge of ranking factors and search engine algorithms.

• Up-to-date with the latest trends and best practices in SEO and SEM.

• Familiarity with HTML, CSS, JavaScript, and other technical SEO elements.

• Strong analytical skills and experience generating SEO reports.