Develop and execute a social media strategy across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.)

- Create and curate high-quality, engaging content (posts, tweets, stories, reels, etc.) that resonates with our target audience

- Manage and schedule content using social media management tools (Hootsuite, Sprout Social, etc.)

- Develop and implement strategies to drive online sales and marketing

- Monitor and analyze social media metrics (engagement rates, reach, clicks, etc.) to optimize content and improve performance

- Collaborate with cross-functional teams (Marketing, Communications, Customer Service) to ensure social media alignment and integration

- Stay up-to-date with the latest social media trends, best practices, and platform changes

- Manage social media campaigns and contests to drive brand awareness and engagement

- Develop and manage social media budgets and resources

- Provide regular reporting and insights to stakeholders on social media performance