Social Media Manager

Job Description

• Craft and execute an engaging social media strategy across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.
• Design and publish creative, platform-relevant content—posts, stories, reels, videos, blog links—highlighting Akshar Tours' offerings.
• Build consistent brand messaging and preserve our tone of excellence and authenticity.
• Monitor campaign performance, deliver monthly insights, refine strategies using engagement and conversion data.
• Stay updated on social trends, tools, features, and best practices in travel marketing.
• Collaborate seamlessly with the marketing, design, operations, and event teams.
• Coordinate with travel writers, influencers, and media partners for expanded content reach.
• Support ad campaigns on Meta, LinkedIn, or Google Ads—targeting travelers and boosting bookings where needed.
• Maintain a content calendar tailored to peak Seasons, festivals, and promotional campaigns.