Social Media Marketing Executive

Job Title: Social Media & Performance Marketing Executive

Company: Pragati One (P-1 India Private Limited)

Location: Ahmedabad / India

Employment Type: Full-time

Role Summary

The role is responsible for driving brand visibility, targeted reach, and lead generation through strategic management of Facebook, Instagram, and LinkedIn, supported by performance-driven paid advertising.

Key Result Areas (KRAs)

1. Social Media Growth & Engagement

• Increase monthly follower growth and engagement rate across all platforms
• Maintain a consistent content calendar aligned with brand and business goals
• Ensure timely publishing and active community management

2. Paid Advertising Performance

• Plan, execute, and optimize Meta and LinkedIn ad campaigns
• Achieve defined targets for reach, CTR, CPL, and lead quality
• Continuous improvement of ad creatives, copies, and audience segments

3. Targeted Audience Acquisition

• Identify, test, and scale high-intent target audiences
• Retarget warm audiences to improve conversion efficiency
• Support business teams with qualified inbound leads

4. Analytics & Reporting

• Monitor daily performance metrics and campaign health
• Deliver weekly and monthly performance reports with insights
• Use data to drive optimization decisions and budget allocation

5. Brand Positioning & Compliance

• Maintain consistent brand voice and professional representation
• Ensure compliance with platform ad policies and content standards
• Stay updated on algorithm changes and platform best practices

Success Metrics

• Growth in qualified leads and engagement
• Improved CPL and ROI on ad spends
• Consistent improvement in organic and paid reach

Requirements

• Hands-on experience managing Facebook, Instagram, and LinkedIn
• Strong knowledge of Meta Ads and LinkedIn Ads
• Analytical mindset with performance orientation