Social Media Marketing Executive

Role Overview

Pinsoftek is looking for a dynamic and results-driven Sales & Marketing Executive to lead our multi-channel outreach and brand presence. You will be the engine behind our lead generation, managing everything from high-volume digital campaigns (SMS, Email, WhatsApp) to high-touch brand communications and physical exhibitions.

The ideal candidate is a blend of a data-driven marketer and a persuasive communicator who can write compelling blogs one hour and pitch to a major brand the next.

Key Responsibilities

1. Multi-Channel Outreach & Lead Gen

• Bulk Campaigns: Execute and monitor Bulk SMS and Bulk Email campaigns to reach a wide audience.
• Social Selling: Manage LinkedIn outreach, including personalized messaging and networking with key decision-makers.
• WhatsApp Marketing: Curate and manage WhatsApp Group messages to maintain community engagement and drive conversions.
• Lead Management: Promptly handle responses from Digital Ads (Meta, Google, LinkedIn) and nurture leads through the sales funnel.

2. Content & Digital Presence

• Blog Writing: Research and write engaging, SEO-friendly blog posts that position Pinsoftek as a thought leader.
• Ad Oversight: Assist in monitoring digital ad performance and ensuring the brand voice is consistent across all platforms.

3. Events & Brand Communication

• Exhibitions: Represent Pinsoftek at industry exhibitions and trade shows—from booth setup and networking to post-event lead follow-up.
• Brand Liaison: Act as a primary point of contact for external brands, fostering long-term professional relationships and partnerships

Required Skills & Qualifications

• Experience: 1–3 years in Sales, Digital Marketing, or Business Development.
• Communication: Exceptional verbal and written English skills (crucial for blog writing and brand communication).
• Tech Savvy: Familiarity with CRM tools, Bulk Messaging software, and LinkedIn Sales Navigator.
• Strategic Thinking: Ability to analyze campaign responses and pivot strategies to improve ROI.
• Versatility: Comfortable moving between technical backend campaign management and face-to-face networking.