Social Media Specialist

A social media specialist is responsible for developing and executing a strategic social media plan by creating, scheduling, and publishing engaging content across various platforms like Facebook, Instagram, and Twitter, aiming to build brand awareness, increase audience engagement, and achieve marketing goals through online community management and data analysis

Key responsibilities of a social media specialist may include:

Content creation:

Writing compelling posts, designing graphics, producing video content, and curating relevant third-party content tailored to each social media platform. 

Required skills for a social media specialist:

Excellent writing and communication skills

Graphic design proficiency

Understanding of social media analytics

Knowledge of various social media platforms

Creativity and storytelling ability

Strong analytical and problem-solving skills

Customer service orientation

Digital marketing knowledge