Social Media Specialist

Job Title: Social Media Specialist

Job Location: Changodar, Ahmedabad

Experience: Minimum 3 years of proven experience in social media management and digital marketing

Qualification:

*              Minimum Graduate from a recognized university or completed a specialized course / certification in Social Media / Digital Marketing

Job Responsibilities:

*              Plan, create, and manage content across social media platforms such as Instagram, Facebook, YouTube, LinkedIn, and Pinterest

*              Develop creative content (images, videos, reels, stories) showcasing photo books, albums, prints, and gifting products

*              Handle daily posting, scheduling, and community management (comments, messages, reviews)

*              Coordinate with the design and production team for product shoots and creatives

*              Execute social media campaigns for product launches, festivals, and promotions

*              Manage paid social media advertising campaigns to generate leads and brand awareness

*              Monitor analytics and prepare performance reports (reach, engagement, conversions)

*              Stay updated with social media trends, platform algorithms, and competitor activities

*              Collaborate with marketing and sales teams to align branding and campaigns

Skills & Requirements:

                 *              Strong understanding of social media platforms and content trends

*              Hands-on experience with Instagram Reels, Facebook Ads, YouTube Shorts, etc.

*              Basic knowledge of photo & video editing tools (Canva, Photoshop, Premiere Pro, CapCut, etc.)

*              Excellent written communication skills in English (Hindi/Gujarati will be an advantage)

                 *              Creative thinking with attention to detail

                 *              Ability to work independently and meet deadlines

Preferred Candidate Profile:

*              Experience in photo industry, gifting products, printing, or customized products

                 *              Passion for visual storytelling and branding

                 *              Data-driven approach to content and campaign optimization