Marketing Lead

We are seeking a dynamic and results-driven Marketing Lead to spearhead integrated growth strategies for Anandrishiji Netralaya. The ideal candidate will blend data-driven digital marketing with high-touch offline community engagement to scale our visibility across both urban and rural healthcare sectors. You will be responsible for building long-term brand equity, driving patient acquisition, and ensuring that our world-class eye care services reach diverse geographies through strategic partnerships and innovative outreach programs.

• Key Responsibilities1. Integrated Marketing StrategyDesign and execute a multi-dimensional marketing roadmap that combines offline and digital strategies to drive measurable growth.
• Develop and manage the brand identity of Anandrishiji Netralaya, ensuring consistent messaging across all platforms.
• Oversee performance marketing, SEO/SEM, and social media campaigns to increase digital footfall and lead generation.
• 2. Rural Outreach & Community EngagementLead the planning and execution of on-ground eye-care camps, diabetic retinopathy screenings, and pediatric check-ups in rural districts.
• Establish and nurture partnerships with local NGOs, community leaders, and government bodies to expand the hospital's reach.
• Design awareness programs that educate the rural population on preventable blindness and the importance of regular eye check-ups.
• 3. Lead Generation & GrowthUtilize data analytics to track campaign performance, optimizing for high conversion rates in both surgical and outpatient departments.
• Manage the marketing budget effectively, ensuring high ROI across urban lead generation and rural social impact initiatives.
• Oversee the patient feedback loop to refine marketing tactics and improve the overall brand experience.
• 4. Team Leadership & CollaborationLead and mentor the marketing team, fostering a culture of innovation and data-driven decision-making.
• Collaborate with clinical department heads (Retina, Cornea, etc.) to develop service-specific marketing materials and educational content.
• Coordinate with the design team to produce high-quality marketing collateral, posters, and digital assets.
• Required Skills & QualificationsExperience: 5+ years of experience in marketing, preferably in the healthcare or hospital sector.
• Digital Proficiency: Expertise in performance marketing, social media management, and digital analytics.
• Offline Expertise: Proven track record in organizing large-scale community outreach programs or rural marketing initiatives.
• Strategic Thinking: Ability to synthesize complex healthcare services into engaging, patient-centric communication.
• Leadership: Strong team management skills with the ability to lead cross-functional projects.
• Communication: Fluent in English, Hindi, and Marathi to effectively communicate with both urban stakeholders and rural communities.