Digital Marketing Executive

Key Responsibilities

• Performance Marketing Strategize, execute, and optimize Meta Ads campaigns (Facebook & Instagram) to drive brand awareness, lead generation, and conversions.
• Manage Google Ads across Search, Display, and YouTube, ensuring campaigns achieve targeted CPL, CPA, and ROAS benchmarks.
• Conduct audience research, test creatives, and build high-performing lookalike & remarketing funnels.
• Collaborate with the creative team to develop compelling ad copies, visuals, and conversion-focused landing pages.
• Monitor campaign performance via Meta Ads Manager, Google Analytics, and CRM dashboards, ensuring data-driven decision-making.
• Run A/B tests on audiences, ad formats, and landing pages to maximize ROI and optimize campaign results.
• 🔹 Social Media Marketing Develop and manage a monthly content calendar across Instagram, LinkedIn, and Facebook.
• Create and/or coordinate engaging content including posts, reels, stories, and carousels aligned with brand voice and campaign goals.
• Foster community engagement through comments, DMs, and interactive initiatives to strengthen brand presence.
• Track platform insights and engagement data to refine content strategy and improve performance.
• Work closely with designers and video editors to maintain strong brand identity and consistency.
• Stay informed about the latest platform trends, algorithm updates, and advertising policies.
• Requirements bachelor’s degree in marketing, Advertising, or a related discipline.
• 3–5 years of experience in Performance Marketing & Social Media Management.
• Proven experience in managing Meta Ads campaigns with measurable ROI.
• Strong hands-on expertise in Google Ads, Google Analytics, and Meta Business Suite.
• Solid understanding of content strategy, community building, and social media analytics.
• Exceptional copywriting, communication, and reporting skills.
• Analytical thinker with a creative approach to problem-solving and campaign design.
• Good-to-Have Skills Experience with LinkedIn Ads, YouTube Ads, or WhatsApp Marketing.
• Familiarity with CRM platforms like HubSpot, Zoho, or similar; understanding of automation workflows.
• Basic working knowledge of Canva, Figma, or video editing tools for quick content edits.
• Prior agency experience handling multiple brands is an added advantage.