Sales and Marketing Leader

Department: Sales & E-commerce

Industry: FMCG / Namkeen / Packaged Foods

🎯 Role Objective

Drive overall revenue growth by:

• Expanding offline distribution (retailers, distributors, wholesalers)
• Converting online leads (website, Instagram, WhatsApp) into paying customers
• Increasing repeat purchases and average order value

This role combines field sales hustle + digital conversion skills.

👤 Ideal Candidate Persona

• Age: 22–35 years
• Energetic, target-driven, and disciplined
• Strong communication skills (Hindi + basic English)
• Confident in face-to-face selling and online chatting
• Tech-friendly (Google Sheets, WhatsApp Business, CRM)
• Quick learner with strong product knowledge

Personality Type:

Persistent • Relationship Builder • Persuasive • Fast Responder • Revenue-Focused

💼 Key Responsibilities

🏪 Offline Sales (Field Work)

• Visit retailers, distributors, and wholesalers
• Add new outlets and increase SKU penetration
• Take orders and follow up on payments
• Track secondary sales and competitor activity
• Ensure brand visibility (shelf space, posters, display)

💻 Online Sales & Lead Conversion

• Respond to website, Instagram & WhatsApp leads quickly
• Convert DMs and inquiries into confirmed orders
• Upsell combos and high-margin products
• Follow up on abandoned carts and old leads
• Maintain daily lead and sales tracker
• Handle customer queries and complaints professionally

📊 Key Performance Indicators (KPIs)

Offline KPIs:

• Daily outlet visits
• New outlets added
• Secondary sales growth
• Collection efficiency

Online KPIs:

• Lead response time
• Conversion rate
• Average Order Value (AOV)
• Repeat purchase rate
• Cart recovery rate