Marketing Manager

Responsibilities of a Marketing Manager :- Develop and execute marketing strategies to achieve business objectives

Plan, manage, and optimize marketing campaigns across digital and offline channels

Build and strengthen brand awareness and market positioning

Conduct market research to understand customer needs, trends, and competitor activity

Manage marketing budgets and ensure effective use of resources

Coordinate with sales teams to support lead generation and revenue growth

Oversee content creation, advertising, promotions, and events

Monitor and analyze campaign performance using KPIs and analytics tools

Manage external agencies, vendors, and marketing partners

Ensure consistent brand messaging across all communication platforms

Lead, mentor, and evaluate the marketing team

Prepare reports and present marketing performance to management