Social Media Manager

We are looking for a results-driven Meta Ads & Google Ads Expert who can plan, execute, and optimize paid advertising campaigns. The candidate should have strong analytical skills to track performance and improve ROI through data-driven decisions.

• 💼 Key Responsibilities:🔹 Campaign ManagementCreate and manage ad campaigns on Meta Ads Manager (Facebook & Instagram)
• Plan and execute campaigns on Google Ads (Search, Display, YouTube)
• Budget planning and allocation for maximum ROI
• 🔹 Audience TargetingDefine target audience, demographics, interests, and behaviors
• Set up retargeting and lookalike audiences
• 🔹 Ad Creatives & CopyCoordinate with designers/content team for ad creatives
• Write high-converting ad copies and headlines
• A/B test creatives and copies
• 🔹 Performance Tracking & AnalyticsTrack campaign performance using Google Analytics and Meta insights
• Monitor KPIs like CPC, CTR, CPL, CPA, ROAS
• Generate daily/weekly/monthly performance reports
• 🔹 OptimizationContinuously optimize campaigns for better conversions
• Reduce ad spend wastage and improve efficiency
• Implement conversion tracking (Pixel, Tags, Events)
• 📊 Required Skills:Hands-on experience with Meta & Google Ads
• Strong understanding of performance marketing
• Knowledge of conversion tracking, pixel setup
• Data analysis & reporting skills
• Basic understanding of landing pages & funnels
• 🎓 Qualification:Graduate (Marketing / Digital Marketing preferred)
• Certification in Google Ads / Meta Ads is a plus
• 💡 Experience:1–3 years (Junior Role)
• 3–5 years (Mid-Level Role)
• 🚀 Bonus Skills (Good to Have):Experience with tools like Google Tag Manager
• Funnel building knowledge
• E-commerce ads experience
• 📈 KPI / Success Metrics:Lead generation cost (CPL)
• Return on Ad Spend (ROAS)
• Conversion rate improvement
• Campaign scaling performance