FMCG Sales Executive

Job Title: Sales Executive – FMCG

Department: Sales & Distribution

Location:Punjab

Reports To: Area Sales Manager

Job Summary

The Sales Executive is responsible for driving sales growth, expanding market coverage, and maintaining strong relationships with retailers and distributors. The role focuses on achieving sales targets, ensuring product availability, and executing trade promotions within the assigned territory.

Key Responsibilities

• Sales & Business Development Achieve primary and secondary sales targets within the assigned territory.
• Increase product penetration and market share.
• Identify new business opportunities and onboard new retailers/distributors.
• Distribution & Market CoverageEnsure availability and visibility of products across all outlets.
• Expand distribution network and improve numeric & weighted distribution.
• Monitor stock levels and coordinate timely replenishment.
• Retail Execution & MerchandisingEnsure proper product display, shelf placement, and branding visibility.
• Implement promotional activities and trade schemes.
• Conduct regular market visits to check competitor activities.
• Relationship Management Build strong relationships with retailers, wholesalers, and distributors.
• Resolve market issues and handle retailer queries promptly.
• Maintain regular communication with channel partners.
• Reporting & Documentation Submit daily sales reports and market feedback.
• Track competitor pricing, schemes, and market trends.
• Maintain accurate records of orders, collections, and claims.
• Key Performance Indicators (KPIs)Sales target achievement
• Outlet coverage & distribution expansion
• Visibility and merchandising standards
• Collection efficiency
• New outlet addition