Digital Marketing Executive

Job Summary

The Digital Marketing professional is responsible for planning, executing, and optimizing online marketing campaigns across multiple digital channels to increase brand awareness, generate leads, and drive business growth.

Key Responsibilities

1. Digital Marketing Strategy

• Plan and execute digital marketing campaigns aligned with business goals
• Manage online branding and positioning strategies

2. Search Engine Optimization (SEO)

• Perform keyword research and on-page/off-page SEO
• Improve website ranking, traffic, and conversion rates
• Monitor SEO performance using tools like Google Analytics

3. Paid Advertising (PPC)

• Manage Google Ads, Facebook Ads, and Instagram Ads
• Optimize ad campaigns for better ROI
• Track budgets and performance reports

4. Social Media Marketing (SMM)

• Manage social media platforms (Facebook, Instagram, LinkedIn, X, etc.)
• Create content calendars and post creatives
• Engage with followers and manage brand reputation

5. Content Marketing

• Coordinate blogs, website content, email campaigns, and creatives
• Work with designers and writers for effective content

6. Email & WhatsApp Marketing

• Create and manage email marketing and WhatsApp campaigns
• Improve open rates and conversions

7. Analytics & Reporting

• Track campaign performance and prepare reports
• Analyze data and suggest improvements

Required Skills & Competencies

• Strong knowledge of SEO, SEM, SMM, and PPC
• Hands-on experience with Google Ads, Meta Ads & Analytics
• Content planning and marketing skills
• Analytical and problem-solving skills
• Creativity and trend awareness