We are seeking a results-driven Google Ad Manager & Meta Ads Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google and Meta platforms (Facebook & Instagram). The ideal candidate will have a strong background in performance marketing, excellent analytical skills, and a creative mindset for crafting high-converting ad creatives and strategies.

• Key Responsibilities:

Google Ad Manager:Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, Video, and Performance Max).

• Monitor and manage Google Ads budgets and bids to achieve KPIs (ROAS, CPA, CTR, etc.).
• Conduct keyword research, audience targeting, and competitor analysis.
• Create compelling ad copy and test different creatives and messaging.
• Implement conversion tracking, Google Tag Manager, and Google Analytics (GA4) for performance monitoring.
• Optimize landing pages in collaboration with the web team for better ad performance.
• Meta Ads (Facebook & Instagram):Develop and execute paid media strategies for Meta Ads Manager.
• Set up A/B testing for creatives, audience segments, and bidding strategies.
• Leverage Custom Audiences, Lookalike Audiences, and retargeting techniques.
• Analyze campaign performance and prepare weekly/monthly reports with insights and action plans.
• Collaborate with design and content teams to develop engaging and high-performing ad creatives.
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• Requirements:
• 2+ years of experience in digital advertising with a focus on Google Ads and Meta Ads.
• Proficient in Google Ads Manager, Meta Business Suite, and Ads Manager.
• Strong understanding of analytics platforms (Google Analytics GA4, Meta Pixel, etc.).
• Proven track record of managing ad budgets and delivering measurable ROI.
• Excellent analytical, communication, and project management skills.
• Google Ads and Meta Blueprint certifications are a plus.
• Experience with e-commerce campaigns is an advantage.