Branch Relationship Executive

Branch Relationship Executive (BRE) acts as the primary point of contact for bank customers, bridging the gap between personalized service and financial product sales. Their main goal is to manage a customer portfolio to increase retention while identifying opportunities to cross-sell products like loans, insurance, and investment schemes. 

Key Responsibilities

• Relationship Management: Develop and maintain deep ties with existing branch customers through regular follow-ups and personalized service.
• Sales & Targets: Achieve monthly bus
• Sales & Targets: Achieve monthly business targets for various products, including CASA (Current Account Savings Account), Fixed Deposits, and third-party products like Mutual Funds or Life Insurance.
• Customer Service: Handle day-to-day inquiries, resolve account-related issues, and ensure high levels of customer satisfaction.
• Digital Adoption: Educate and onboard customers to digital banking channels like mobile apps, internet banking, and WhatsApp banking.
• Compliance & KYC: Ensure all transactions and account openings adhere to regulatory guidelines, including KYC (Know Your Customer) and AML (Anti-Money Laundering) standards. 

Required Skills & Qualifications

• Education: A Bachelor’s degree in Finance, Business Administration, or a related field is typically required.
• Experience: Often ranges from fresh graduates (entry-level) to those with 2–4 years of experience in retail banking or sales.
• Core Skills:
• Communication: Fluency in English and the local language to build rapport with diverse clients.
• Technical: Proficiency with CRM software (e.g., Salesforce), core banking systems, and Microsoft Office.
• Soft Skills: Strong negotiation, problem-solving, and the ability to work under target-driven pressure. 

Career Outlook & Salary

• Salary: In India, entry-level salaries typically range from ₹2.1 Lakhs to ₹2.3 Lakhs per year, while more experienced roles at private banks can reach significantly higher ranges depending on performance incentives.
• Advancement: Successful BREs often move into roles such as Branch Relationship Manager, Privilege/Wealth Manager, or Branch Operations Manager.